We work in different industries including travel, transportation, business services and healthcare.
Health and wellness clients
We specialize in helping private clinics and individual practitioners such as psychologists, chiropractors, podiatrists and massotherapists use the web to market and grow their practices.
Many of our healthcare clients now leverage the web as their primary source of new business using the tools and methods we have provided.
Sample work:
Case Study: Jumpstreet Tours and Educatours
Client business: Educational tour brands that are part of the TUI Travel Group. The brands primarily provide teacher-led group tours for middle school and high school students.
Services provided to client:
- Business planning tools and methods
- Customer segmentation models
- Data driven product development strategies and methods
- Online growth strategy and marketing tactics
- Dynamic web pricing model
- Revenue modelling tools have been used as input to annual budget for past 3 years
- Customer segmentation models used as basis for to prepare sales season and as prioritization tool during sales process
- On-line initiatives resulted in year over year lead generation growth of 44%, 84% and 48% from 2010-2013 and made the online channel the primary source for all new business.
Case Study: Canadian Centre for Architecture
Client business: The CCA is an international research centre and museum founded on the conviction that architecture is a public concern. It is a leading voice in advancing knowledge, promoting public understanding, and widening thought and debate on architecture, its history, theory, practice, and role in society today.
Services provided to client:
- Strategic planning and business modelling
- Digital / online strategy
- Proposed business model used as basis for go forward strategic direction
- Recommended web strategy incorporated into go forward plan for site redevelopment
Case Study: Printakid and Alphakid
Client business: The company makes personalized books, games, puzzles and journals for children which it sells exclusively through its websites in North America and Europe.
Services provided to client:
- Online growth strategy and marketing
- Product development strategy
- Process optimization for online purchasing
- Grew revenues more than 100% within first year of implementing online strategies
- Expanded business outside North America with custom products for European market
Case Study: Laidlaw Education Services
Client business: The company was the largest provider of school busing services in North America before being acquired by First Group.
Services provided to client:
- Strategic planning / growth strategy
- Product development strategy
- Online growth strategy
- Identified new growth potential within charter bus market. Grew revenues more than 20% in major markets within first year of implementing strategies
- Established the company's online presence as a major supplier of charter bus services in North America
Client endorsement: Lenny worked with us at Laidlaw Education Services and always did first rate analytical work. A great example is the work he did on a project we started to improve our charter performance. His analysis of the market was excellent and allowed us to think about the off-school hour charter opportunity in a way that was new for us. Many of Lenny's recommendations were incorporated into our new charter plan. - Doug Carty, CEO Laidlaw.
